WE GROW CONSUMER BRANDS
BASED IN LONDON AND SAN FRANCISCO, THE CRAFTORY IS A $550MM GLOBAL INVESTOR FOCUSED ON CATEGORY TRANSFORMING CONSUMER BRANDS.
EXIT ANNOUNCEMENT
WHO LET THE DOGS OUT?
30th April 2024:
“The acquisition of Edgard and Cooper by General Mills marks the completion of a successful exit for The Craftory, with the pet food brand having grown its retail sales fivefold since the fund’s first investment in 2020”.
Read our press release for the full story
MORE RADICAL
MORE PROGRESSIVE
OUR patient, growth capital (Series A/B/C) IS RESERVED FOR RESPONSIBLE Consumer Packaged Goods THAT POSITIVELY IMPACT THEIR CATEGORY, OUR SOCIETY, AND THE PLANET.
Together we WILL establish responsible CPG BRANDS as the new STANDARD.
The DealDEEP INDUSTRY EXPERTISE
To accelerate growth and increase impact WE PROVIDE industry networking, founder mentoring, access to state-of-the-art data tools, BUSINESS STRATEGY, brand development, marketing science, product innovation, retail optimisation, business scale-up, AND SUSTAINABILITY GUIDANCE.
Who Does What
OUR INVESTMENTS
FORGET TRADITIONAL VC FUNDS, WE’RE BUILDING A PORTFOLIO OF RESPONSIBLE CPG BRANDS. WE INVEST IN VISIONARIES; ENTREPRENEURS ON A MISSION TO DRIVE POSITIVE CHANGE.
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The Craftory
The Craftory
CATEGORIES WE LOVE
WE’RE all about CPG. here’s the list OF categories we’re looking to invest in.
Get Categorised
